web analytics

Goals For 2018

Another year has left us so it's time to look ahead for 2018. Forget Christmas, I'm all about New Years during the holiday season. December is my month for reflection over the body of work done in the past year. What worked, what didn't work, what projects did I...

Design Vocabulary: Logo

There is nothing quite as daunting as not being able to understand something. In the world of design, there are so many jargon words and tools that are confusing to non-designers. I want to lift the curtain on that obscurity and help you understand some of the basics....

We’re Nine!

Happy New Year! And also, Happy Birthday to FireMane Studio! Yes, we're turning nine this January. It's grown from a simple side-job for a solo designer to the full blown company it is today. Nine years doesn't seem that long but as the person who has been running...

Rejection: Handling It Like a Pro

No one likes rejection. Whether it's a romantic relationship or a business transaction, it's a similar sting to the heart. As a business, there are right ways and wrong ways to handle how you react when a client either rejects you or replaces you altogether. I can't...

Vacation for Freelancers

Vacation abound! Well, for many people anyway. It's July 4th and is the last day for a long weekend for many people. Those of us that work for ourselves, this weekend might have been nothing more than a time to play catch up on projects. But where is the fun in that?...

Impact Through Pictures

Delivering a message with impact requires two key elements: pictures and design. While the overall design is important to creating a cohesive piece, the quality of the images you use matter just as much as the message you want your customers to receive. Picture...

The Positive Fight

Staying positive in a difficult situation is tough. You know what's going on, you might not have control over any of it, and now you need to fight your emotions and stay up-beat. I've been there and it's tough. Fighting through your own emotions to mask what's really...

Cincinnati ADDY Awards 2016

Last Friday night was the Cincinnati ADDY's awards ceremony. I finally had a campaign I could enter for the professional competition and sat with some anticipation when they rattled off the gold and silver winners. Sadly, I did not win anything. Before they announced...

Raging Against the Machine

It hurts when you're replaced by another person at work; it's even worse when your replacement is a machine. As a freelance/independent designer, other designers and design agencies were my biggest competition. I've only had one or two clients throw out the vague...

The Art of the Follow Up

How many follow ups is it proper to attempt before you give up on a potential lead? While everyone is different, my average is three. There are many factors to consider before throwing in the towel if you felt like you tried and got nowhere. Let's start from the very...